AtHeart Sparks Global Buzz With U.S Creators

Rising K-pop group AtHeart is gearing up for a major return, unveiling plans for a new song and a global-scale comeback that includes collaboration with top U.S. creators. The announcement marks the group’s first original music release in about six months and signals a new chapter in their expanding international presence.

The new track is scheduled for release on February 26 and will serve as the opening move in AtHeart’s full-scale activities for 2026. Their agency confirmed that fans can expect a sequence of releases across February and March, featuring contrasting concepts and visually striking performances designed to highlight the group’s evolving identity.

This comeback comes after their debut EP “Plot Twist,” released in August last year, which established the group as one of the most closely watched newcomers in K-pop. Since then, AtHeart has continued to build momentum with global promotions and teaser content hinting at a new artistic direction.

To prepare for the release, the group is currently filming a music video entirely on location in the United States. The production involves collaboration with various creators from multiple creative fields, aiming to bring fresh visual concepts and a distinctive aesthetic to the project.

The decision to shoot in the U.S. reflects AtHeart’s ongoing push toward global recognition. With exotic backdrops and international production teams, the group is expected to deliver a music video that merges global sensibilities with their signature K-pop style.

Global Vision and Expanding Identity

The upcoming release is part of a broader narrative planned by the group and its agency. According to officials, the February single will be followed by additional content in March, forming a connected storyline that reinforces AtHeart’s musical identity and artistic direction.

Recent teasers, including a motion trailer titled “The New Black” and newly revealed promotional images, have already drawn attention from fans worldwide. The group has also introduced its official fandom name, further strengthening its connection with supporters as it prepares for a new era.

AtHeart’s rise has been swift. After debuting, the group quickly gained international media recognition and was highlighted by several outlets as a K-pop act to watch. Their early promotional events in cities like New York and Los Angeles demonstrated strong global interest and helped establish their presence beyond South Korea.

Industry observers say the upcoming release could be a defining moment for the group. By combining cinematic visuals, international collaboration, and evolving musical concepts, AtHeart aims to broaden its sonic range while strengthening its unique color in the competitive K-pop landscape.

The group’s strategy aligns with a growing trend among newer K-pop acts seeking global audiences from the outset. Through cross-border creative partnerships and storytelling-driven releases, AtHeart appears poised to expand its reach and solidify its reputation as a globally minded act.

As anticipation builds for the February 26 release, fans and industry insiders alike are watching closely. The upcoming single and its U.S.-produced visuals could mark the start of a new phase for AtHeart—one aimed at strengthening its identity while stepping confidently onto the global stage.

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